Successful business owners have something in common. They have worked out how to get customers to come to them instead of constantly going out and chasing new business.
The client attraction process is how people earn a lot of money in business and there is a reason why.
New business owners often act from a point of desperation and go out, acting like cavemen, ready to beat any prospects over the head until they agree to become a customer. I used this approach when I first became self-employed and it had negative consequences that ultimately lead to my business failing and me returning to full time employment.
The danger here is you alienate your network so people avoid you, people spend money with you then experience buyer’s remorse or they just give you bad press. You do not want any of this to happen to you.
What you should be doing as a business owner is looking at how you add value to your customers. What are you doing that helps them be in a better position? This is not being a caveman, this is being a farmer. You are sowing seeds that will grow into big relationships for you.
This is where you offer free reports, videos or interviews so people can experience what it is like working with you. They get evidence that they like and trust you, and most importantly, that what you are telling them works.
This is how to get customers. You let them find you as you have positioned yourself as an expert at what you do.
Anyone, including you can improve their selling skills and to hit your targets.
Any business owner or entrepreneur, including you, can improve their selling skills and OBLITERATE your fear of selling forever.