Football boot styles shifted significantly after the end of the second world war, as air travel became cheaper and more international fixtures were played. This saw the lighter, more flexible football boot being worn by the South Americans being thrust onto the world stage, and their ball skills and technical ability amazed all those that watched them. Football boot production shifted to วิเคราะห์บอล a lighter football boot with the focus on kicking and controlling the ball rather than simply producing a piece of protective footwear.
1948 saw the formation of the Adidas company by Adolf (Adi) Dassler after a falling out with his brother that was to form the cornerstone of football boot maker rivalry for the preceding years up to today. Brother Rudolf founded the beginnings of the Puma company in 1948, quickly producing the Puma Atom football boot. This led to interchangeable screw in studs made of plastic or rubber for the first time, reputedly by Puma in the early 1950’s but the honour is also claimed by Adidas (Read the Story on Footy-Boots). Football boots of the time were still over the ankle, but were now being made of a mixture of synthetic materials and leather, producing and even lighter shoe for the players of the day to display their skills with.
Football Boots – The 1960’s
The technological developments of the sixties bought a momentous step-change in design which saw the lower cut design introduced for the first time in football history. This change allowed players to move faster and saw the likes of Pele wearing Puma football boots in the 1962 World Cup Finals. Adidas, though, quickly emerged as the market leader, a position it claims until the present day. In the World Cup Finals of 1966, an astonishing 75% of players wore the Adidas football boot.
The 1960’s also saw several other football boot makers joining the market with their own brands and styling including Mitre (1960), Joma (1965) and Asics (1964).
Football Boots – The 1970’s
The seventies began with the iconic 1970 World Cup Finals which saw a sublime Brazilian team lift the trophy with Pele again at the helm, this time wearing the Puma King football boot. The decade itself will be remembered for the way in which football boot sponsorship took off, where players were being paid to wear only one brand. In terms of design and style, technological advancements produced lighter boots, and a variety of colours, including for the first time, the all-white football boot.
In 1979, Adidas produced the world’s best selling football boot the Copa Mundial, built of kangaroo leather and built for speed and versatility. Although Adidas remained dominant, several other football boot makers joined the fray including Italian football boot maker Diadora (1977).
Football Boots – The 1980’s
The greatest development of recent times in the design and technology of football boots was developed in the eighties by former player Craig Johnston, who created the Predator football boot, which was eventually released by Adidas in the 1990’s. Johnston designed the Predator to provide greater traction between football boot and the ball, and football boot and the ground. The design allowed for greater surface areas to come into contact with the ball when being hit by the football boot, with a series of power and swerve zones within the striking area allowing the player to create greater power and swerve when hitting the “sweet spots”. The eighties also saw football boots for the first time being made by English company Umbro (1985), Italy’s Lotto and Spain’s Kelme (1982).